About Better Every Day

Give your collection its place.

I’m A.C. I’ve collected sneakers since I was a kid. As I got older, my taste matured, and it started to meet my love of home design. I wanted to help collectors bring the things they love into the spaces they live in, so they can see them, enjoy them and display them every day.

Better Every Day is how you curate your collection and give it an elevated place to live. For collectors, by a collector.

A.C.

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A.C., founder of Better Every Day, in a doorway next to six stacked clear Better Boxes

About

Give your collection its place.

Better Every Day is a design-led lifestyle brand shaped by the culture of collecting and the spaces we create around the things we love.

Sneakers carry design, culture and personal history. How we display them shapes how we experience them.

Presentation changes perception. The space around a collection is part of the collection itself. We consider the wall, the room and the feeling a pair creates in a space.

"If I put this candle in an all-white gallery space, it looks like a piece of art. If I put it in a garage, it looks like a piece of trash. I can either spend my time designing the candle or I can spend my time designing the room that it sits in."

Virgil Abloh

We design the room. That's why we made the Better Box. Clear on every side and built to stack, with magnetic doors on the front and the side, so you can reach any pair without taking your wall apart. Designed to store. Built to display. Made for the way you collect.

Design with intention. Every detail serves a purpose.

Respect the collection. Honor the stories, culture and memories attached to what people keep.

Elevate the everyday. Make ordinary spaces feel personal and considered.

Let culture lead. Sneakers, fashion, art, sport, music and design, with an authentic point of view.

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